Dezygn Case Study: Empowering a Major EU Energy Brand

“This feels like going from frustrating searches in generic image databases to crafting perfectly personalized visuals that align with our brand. It’s like building our visual identity from the ground up, exactly how we want it. The consistent style, clear focus, and cost savings are just icing on the cake.”

Brand Manager @ EU Energy Company*

A major EU energy company, a leader in the industry with a rich history and a commitment to sustainable energy solutions, was facing significant challenges in maintaining a consistent and impactful visual identity across their digital and print materials.

The company’s Branding Manager approached Dezygn with a range of pressing issues:

1. High Image Costs: The company was spending up to €10,000 annually on stock photo subscriptions, putting a strain on their marketing budget.
2. Lack of Brand Representation: Stock images failed to capture the unique elements of their brand, including their specific color palette and visual style.
3. Poor Article Relevance: Finding stock images that accurately represented the content of their articles and blog posts was a constant struggle.
4. Time-Consuming Process: Searching for, editing, and licensing stock photos was eating up valuable time that could be better spent on strategic initiatives.
5. Inconsistent Brand Image: Maintaining a cohesive visual identity across all materials was challenging due to the varied nature of stock imagery.

The Dezygn Solution

During an initial onboarding session, the Dezygn team worked closely with the energy company to set up a new system for generating images that would be consistent with their brand and save thousands in future stock imagery fees.

Setting Up the Brand in Dezygn

The energy company’s branding team collaborated with Dezygn to define their brand style using our proprietary branding chatbot. This process captured essential elements such as:

• Color palette, including their signature shades of blue and green
• Typography preferences
• Key visual elements representing their commitment to sustainable energy
• Unique infrastructure representations, like their distinctive wind turbines and solar arrays

This brand profile was then saved in Dezygn to ensure all future image generations would stay true to the company’s visual identity.

AI-Powered Image Generation

Dezygn’s unique approach can be summarized as:

(Brand Identity + Descriptive Content) * Dezygn AI Parameters = Perfect Designs

This formula allows for an unprecedented fusion between the words of the content creators and the visuals on the screen. Even for technical articles about energy infrastructure or renewable technologies, Dezygn was able to perfectly represent the company’s intentions.

Brand Color Integration

One of the key advantages of Dezygn’s AI-powered image generation was its ability to seamlessly incorporate the energy company’s brand colors into every visual. This ensured that all generated images felt inherently aligned with the company’s aesthetic, creating a cohesive brand experience across all materials.

You can see how the brand color is reflected across Dezygn images in the examples below.

Authentic Infrastructure Representation

Dezygn’s AI went beyond generic imagery by generating visuals of energy infrastructure that closely resembled the company’s actual assets. This included accurate representations of:

• Pipeline networks
• Water Silos
• Greenery
• Worker Outfits
• Grid systems

This level of authenticity helped to reinforce the brand’s credibility and strengthen its connection with customers and stakeholders.

The Results

1. Labour Shortage Visualization

Challenge: The energy company needed to illustrate the challenges of labor shortages in the energy sector.

Before: Generic stock images of workers failed to capture the nuances of the industry-specific labor issues.

After: Dezygn generated an image of a worker managing multiple tasks in an energy facility setting, accurately representing the company’s workforce challenges.

2. Generational Mix Representation

Challenge: Depicting the diverse generational makeup of their workforce was crucial for the company’s employer branding efforts.

Before: Stock photos often presented stereotypical or

unrealistic representations of different age groups.

After: Dezygn created a visual showing a diverse team collaborating in a modern energy control room, authentically representing the company’s multigenerational workforce.

3. Employee Preferences Illustration

Challenge: Communicating evolving employee preferences, such as the desire for more flexible work arrangements in a traditionally on-site industry.

Before: Generic office stock photos failed to capture the unique aspects of flexible work in the energy sector.

After: Dezygn generated an image showing energy professionals collaborating remotely while monitoring renewable energy systems, perfectly blending the concepts of flexibility and industry-specific work.

4. Technological Speed Depiction

Challenge: Illustrating the rapid pace of technological advancement in the energy sector.

Before: Stock images of technology often felt outdated or too generic for the specialized energy industry.

After: Dezygn created a dynamic visual of energy professionals using advanced AI and IoT systems to manage smart grid technology, accurately representing the company’s cutting-edge approach. The second visual depicts the frustration with keeping up with new IT trends in the workplace.

The Impact

By leveraging Dezygn’s AI-powered image generation, the energy company experienced transformative results:

1. Cost Savings: Reduced spending on stock imagery licenses by over 80%, freeing up resources for other critical projects.
2. Time Efficiency: Decreased image creation time from hours to minutes, allowing the marketing team to be more agile and responsive.
3. Brand Consistency: Achieved a cohesive visual identity across all digital and print materials, strengthening brand recognition.
4. Authenticity: Created visuals that truly represented the company’s unique infrastructure and workforce, enhancing credibility with stakeholders.
5. Creativity Boost: Empowered content creators to visualize complex energy concepts without the limitations of available stock imagery.

Conclusion

For this major EU energy company, Dezygn has been a game-changer. It has empowered their brand to take control of its visual storytelling, creating a stronger connection with customers and stakeholders in a way that was simply not possible with traditional stock imagery solutions.

The ability to generate high-quality, brand-aligned visuals quickly and cost-effectively has not only solved their immediate challenges but has also opened up new possibilities for creative and impactful communication in the energy sector.

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* Note: The identity of this major EU energy company has been kept confidential as they are currently participating in our beta program. A formal case study agreement is pending finalization. All information shared has been approved for public disclosure by the client.