Aside from a compelling headline and copy, your Facebook ad design is one of your best allies towards a high-yielding advert, and as supported by studies <\/a>can also help achieve a laser focus audience targeting (pretty handy for such a gargantuan market as Facebook!)<\/p>\n An amazing Facebook ad design serves one purpose: to catch users\u2019 attention while making them desire\u00a0your product. And to be able to meet this purpose, there are certain design tips you should take advantage of.<\/p>\n In this post, let\u2019s nail down the top 5 design hacks to create amazing Facebook ads.<\/p>\n A misplaced ad could result in a truncated copy, hard to read texts and obscured design elements resulting in low clickthrough rate or worse a disapproved ad \u00a0(hence a waste of money!) thus, it\u2019s important to make sure you optimize\u00a0your ads accordingly.<\/p>\n There are three overarching ad placements on Facebook that you should consider before you start creating your ad design – The\u00a0Desktop Newsfeed,\u00a0Desktop Right Column and\u00a0Mobile Newsfeed:<\/span><\/p>\n Desktop Newsfeed<\/strong> – This is the most spacious Facebook ad size for images (1,200 x 900 pixels) and is ideal for engagement and generating sales and leads. This supports up to 90 characters. The image can include minimal text<\/a>.<\/p>\n Right Column<\/strong> – This is the smallest ad size (254 x 133 pixels) but is extremely effective for warm\u00a0markets as well as when running campaigns with a big reach. Although it also supports up to 90 characters, longer posts might be truncated on smaller screens.<\/p>\n Mobile Newsfeed<\/strong> – Opted for mobile viewing,\u00a0this placement is 1,200 x 628 pixels.\u00a0A study <\/a>conducted shows that if you want to get higher CTRs in the real world, the best way is through mobile advertising. Facebook users tend to click more when using mobile phones\u00a0compared to desktop.<\/span><\/p>\n With a myriad of visuals on your target audience’s news feed (think of the daily pictures of people they care about, dozens of other ads, that colorful and patterned status backgrounds) it’s impossible to steal the show with a mediocre ad design. Take note that every part of your design adds up to a successful ad. Let’s then kick off with the largest part of your design – the ad image.<\/p>\n Aim for\u00a0contrast\u00a0<\/strong>– Check the contrast between the subject in the image and its background.\u00a0Images that pop out from its background tend to become more noticeable. Also, you just don’t pick images that have “within-image” contrast. Think\u00a0about the white and blue Facebook news feed. Images with dark and strong colors such as red,\u00a0black, yellow and orange could easily catch the attention of a skimming eye.<\/p>\n Use images of faces<\/strong> – Did you know there is a specific part of our brain that responds only to faces? People\u2019s face is the ultimate social tool since it invokes emotion like no other part of the body. This psychology was widely used for commercial products and is proven to be effective such that the packagings of your favorite\u00a0rice crispies\u00a0depict\u00a0human faces.<\/p>\n Ever wonder why Facebook is blue? According to the study on Impact of Color in Marketing<\/a>, 90% of our quick decisions towards products can be traced back to color alone.\u00a0<\/strong><\/p>\n Colors influence consumer\u2019s moods, feelings, brand perception and overall purchasing behavior. This is why choosing the right color for your Facebook ads is vital in leveraging your Facebook marketing strategy.<\/p>\n Studies<\/a> show that blue is the most favored color for both genders while orange,\u00a0brown, and yellow\u00a0are the least popular. If you’re targeting a younger demographic, you can go fancy with bright colors\u00a0such as red, yellow and orange. On the contrary,\u00a0older people prefer colors with shorter wave lengths such as green, blue, and purple.<\/p>\n By simply choosing the right colors for your ad design, you can already make it pop and attract, as well as pump up precision for audience targeting.<\/p>\n CTA buttons are effective in boosting CTR, engagement, website traffic and conversion.<\/p>\n From the name itself, CTA buttons entail swift action and guide users to your desired action after seeing your ad.\u00a0CTAs such as “Use App”, “Buy Now”, “Start your free trial”, “Download your copy here”, “Register here”, “Get Access”, are clear and direct instructions\u00a0for users.<\/p>\n On a research done on the value of CTA buttons<\/a> in post adverts, it showed that users who clicked on a CTA button are more likely to convert compared to users who clicked elsewhere on the advert.<\/p>\n A\/B testing your Facebook ads is key to knowing which types of ad appeal to your target audience and ones that simply don’t make the cut. Truth is, there is no hidden formula or a magic wand for creating successful Facebook ads. Even the pros who have done tons of ads for a plethora of campaigns\u00a0agree that you need to test multiple designs to nail down which works for your niche. Doing so will\u00a0also keep you from wasting capital on\u00a0ads that don’t convert.<\/p>\n Creating amazing Facebook ad designs don’t have to cost you much time and money. With graphic tools like Youzign, you can create multiple designs in a jiffy<\/a> for your Facebook campaign. Take a look at these Facebook ad templates available at Youzign. Click on the image below to see more.<\/p>\n With you in mind, we’ve also added a Preview feature for Facebook ads<\/strong> to let you see how your ads look on the actual 3 placements as discussed earlier:<\/p>\n Plus, a handy text overlay tool<\/strong> so you don’t fall away from Facebook’s 20% rule. Ideally, you should only use 5 or fewer blocks because as pointed out by Facebook: if the proportion of text to image is too high, your ads may not reach its full audience.<\/em><\/p>\n1. Optimize your ads accordingly<\/b><\/span><\/b><\/h3>\n
![\"\"](\"http:\/\/youzign.com\/blog\/wp-content\/uploads\/2017\/07\/fbadplacements.png\")
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<\/a>2.\u00a0Steal the show with the right image
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<\/a>3. Apply the Psychology of Colours<\/b><\/span>
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\nColors have more to it than just making your ad creatives pop in a white and blue news feed.<\/p>\n
\n4. Include a call-to-action<\/span><\/h3>\n5. Test multiple designs<\/span><\/h3>\n
![\"\"](\"http:\/\/youzign.com\/blog\/wp-content\/uploads\/2017\/02\/fb-ads-templates-1024x479.gif\")
<\/a><\/p>\n![\"\"](\"http:\/\/youzign.com\/blog\/wp-content\/uploads\/2017\/02\/facebook-ads-preview-youzign-1024x474.png\")
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![\"\"](\"http:\/\/youzign.com\/blog\/wp-content\/uploads\/2017\/02\/text_overlay_tool_youzign.png\")
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