What is Instagram?
There are a lot of social networking platforms booming around the online world, making virtual interaction more sociable and profitable with great user experience.
One of them is the Instagram, a stand-alone social networking app created to connect people by sharing photos or videos with multiple social media websites, such as Facebook and Twitter. It also works as an artistic editing tool where you can creatively edit and upload photos and videos online.
Photo Types and Sizes
There are four (4) major types of photos that you can always post in your account, and here is their corresponding sizes:
Your profile picture is suggested to be 500 x 500 pixels in dimension. It will be displayed in smaller size when viewed in mobile screen, and bigger when viewed on the web. Note that it is also a matter to maintain it in high quality.
Instagram’s distinct old feature is that all the photos uploaded are only in square shape. Though it doesn’t actually work sometimes, it is still challenging to limit the frame by 1080 x 1080 pixels and still make a shot interesting.
Instagram smashes off the rule of square and introduces rectangular canvas, allowing you to upload landscapes and portraits. Suggested best size of it is 1080 x 566 pixels.
Portrait is the new trend, and might as well, the new square. You can say people love this vertical orientation, having a photo of 1080 x 1350 pixels in size as an informal way to be professional.
Instagram works and is centered on photographs, one of the reasons why people found it engaging. Some users are actually calling it an online life documentary.
You can list a lot more reasons why Instagram is so loved by many, but below are probably the most:
The social interaction is great.
Instagram is socially interactive. It has a unique way of connecting people and making them enjoy the experience. The “Like, Comment, Follow” feature actually helps to make the community more friendly.
You can easily get famous.
Since you can share your posts on other social media websites, you can easily get a lot of viewers, friends, or even followers. It’s also a way for you to get likes and comments. People will keep talking about you and your work, especially when they are much interesting.
The power of photo manipulation
Instagram as an editing tool is a key factor. It allows you to transform a simple, or even a boring image, to a lively one. Instagram tools will not limit you with the beauty of its various filters.
Disadvantages of Instagram
Instagram started just a few years ago, yet it still moves the online fashion better. Limitless creativity makes it more visual, driving people to obsession. Though it has a lot to offer, it still has some factors that make you sad.
Instagram is actually designed for mobiles, that is why you need a third-party app to be able to use it. Another thing is that there are advertisements in your feed. Since Instagram is all for free, those ads will pop up sometimes.
Anyhow, if you’re one of those who are into mobile photography, this app best suits your talent.
3 Key Factors To Building Your Brand On Instagram
1. Polish your account graphics
First things first – your profile photo.
It’s crazy to think how a little round profile picture can make or break your Instagram account. But you can’t deny that it’s one of the first things people will see on your Instagram profile that will determine if they will follow you or not. It’s then crucial to make sure you choose a highly engaging and quality photo to stand out and increase your number of following.
With a tiny round size picture of 110 pixels in diameter on a desktop computer, you have to be mindful of what you’re going to put there.
Use a profile photo that makes sense
Depending on how you want to use Instagram, that is, either for personal or business you need to setup a profile photo that will make sense to your audience. For personal accounts, you should use your face as your profile picture. Thing is, people, get to connect more deeply and faster with real human faces than animals, things or inanimate objects. However, you can simply use your own brand logo if your account is for business.
Use High-Quality photos
The clearer and professional-looking your photos appear, the better. Right after people see your profile, higher chances are they will do a quick 5-second scroll of your newsfeed. You then have to put emphasis on high-grade photos but, you don’t actually need to have a fancy background in photography to achieve beautiful and highly-engaging ones.
Add a strong Call-to-action with each of your photos
Remember that what you want to achieve is engagement with your audience. Adding perfectly laid CTAs on your HD photos does well on reminding your customers that they have to do a certain action to get and remain connected with your feeds. CTA’s doesn’t have to always be a ‘Like us‘ button. “Tag one of your friends you wish to travel out with” or “double tap if you like this“
2. Good posting schedule
Consistency is still key if you want to improve your branding strategy on Instagram. You need to have a regular posting schedule say, every three to four hours. You don’t want your audience to perceive your posts as spam because you unmindfully post bulk images on your account every 10 minutes.
If you want to tell your story through a set of images or album though, the good news is that Instagram carousel is now available which lets you post up to 10 photos or videos. Your audience can easily swipe these photos and get more of your story.
Now, if the real-time posting doesn’t work for you, there are also scheduling tools for Instagram that you can use at your ease.
Question is, when is the best time to post? Well actually, there is no single best time to post on Instagram. Your audience on the best-case scenario is scattered all across the globe and will be active at different hours of the day. However, if you have a place or time zone to base upon, it’s highly recommended to post in the morning, at lunchtime and evening.
3. Know Who to Follow
One way to increase your Instagram engagement is to follow people.
However, following people on Instagram takes a lot of consideration. It is rare to use this kind of interaction because most users mind their ratio, the number of their followings compared to their followers, so you must use it wisely. Here are some tips to help you:
Follow those who are interested in you
Valuable connections grow within shared interests. If you follow people who interest you, it will be easy to build brand recognition. It will also be an advantage in choosing who your audience will be.
Follow those who are relevant to you
Following relevant people means a lot. People or companies related to your business will help you grow by observing and learning from them. Observe how their marketing works, what makes their brand significant, what are their disadvantages, and so on.
Follow your affiliates
Do you have business partners? If you do, follow them on Instagram. It shows solidarity which makes your brand look strong and united. Users will be interested if your brand promotes harmony within your group.
Follow your customers (but not all)
It is important to interact with your customers, owing to the fact that you work hard to market your product and make them believe that they must spend their money and trust to your brand. However, it is not necessary to follow all your customers. You must still be picky when following people because some customers post discrete contents that don’t actually help you.
Following people or company is one way to interact with others users of this social platform, but you must be careful. It is not just a simple ‘follow-them-to-follow-you’ rule, it is about creating valuable engagement which leads to branding improvement.
Create beautiful Instagram graphics with Youzign
Like we mentioned earlier on, you don’t need to be a professional photographer or a designer to come up with good quality Instagram posts. One of the prime reasons why photos don’t look good on mobile or computer is bad dimensions.
With Youzign, you can easily set the correct sizes for your Instagram profile picture and post images. There are four types of formats that you can use for your Instagram graphics:
For creating professional CTAs for your newsfeed photos, you can simply customize one of our Instagram premade templates in just a few clicks to match your brand.