Are you dissatisfied with the results of your internet marketing efforts? Do you believe that you should be getting many more conversions and sales than you currently get? You have a great service or product, you have dedicated a good budget to internet promotions, but the results are far from what you expected. I think it’s the perfect time for you to consider using a quality internet marketing graphics creator. Let me explain why.
Developing internet marketing content is a demanding job. If you want to motivate your target audience to take action, you’ll have to push the right buttons. Whether you want to gain trust, increase engagement and conversions, or make a quick sale, you need to primarily focus on the visuals.
Why is visual content important?
It’s no news that we all like looking at nice pictures far more than reading plain text. Especially now, with so much content available online and so little time, people are looking for fast and clear information. There are two main reasons why visual content meets those needs.
Visual information is easier to digest
Research shows that around 90% of the information that our brains take from everyday activities is visual. Why? Because it’s faster and easier to digest. The brain is able to process visual information 60,000 times faster than textual content. This is why infographics are used every time there’s a lot of information to be conveyed.
People like reading infographics 30 times more than textual content. Thus, websites that feature this type of visual content have experienced 12% faster growth in traffic rates than text-based websites. Social media research spots 65% more engagement on visual Facebook posts than textual posts.
Visual content helps you surpass language barriers and conveys the message in an easy way. It helps you communicate various concepts and data since it doesn’t take time to read through and understand. Visual content is vibrant and it grabs people’s attention very easily. You can tell a complete story about your offerings and create an experience for your customers through a single image.
Visual data is more easily retained
Scientists agree that our brain remembers around 80% of what we see and do. When it comes to things that we read as plain text, our brain remembers around 20%. This is why you can see a huge rise in the trend of communicating quotes on a visually appealing background.
If you check your Facebook home page right now, you’ll find at least 10 images with quotes in the first 30 seconds. Websites use this trick, too. If they have to write a big block of text, they put the key points on another background, or at least use different and larger fonts.
The trick with visual content is that it communicates with our brains simultaneously through colors, shapes and letters. Therefore, it triggers and connects with various information and ideas that we have previously learned. This way, it puts the new information in a context that can be retrieved fast when we need it.
Why do you need high quality graphics?
Nowadays, consumers crave visual stimulation more than ever, so why don’t you provide that pleasure for them? All you’d need is a graphic that suits the subject of your internet marketing content, and you’re good, right? Wrong.
People tend to make fast judgments. As a matter of fact, when it comes to online content, they form their first impressions in just 1/10 of a second. This means that consumers will decide whether to answer or ignore your call to action – within the first second of seeing your content.
What’s even more important, they will judge your entire brand’s image by the graphics they see in the first second. And, do you know what the trickiest thing about first impressions is? They are very hard to change. If a consumer associates your image with a low quality service or negligence because of the graphics, this perception may stay in their mind for years.
All the graphics used in your internet marketing efforts should communicate your brand image. They should be easily recognizable and consistent throughout all the platforms you use. Images, fonts, colors, composition… Everything needs to be carefully considered.
You can’t afford to use anything less than high quality, relevant graphics for your internet marketing strategy. Otherwise, you risk losing your customers’ attention, trust, and inevitably – you risk losing sales. Visual content can do wonders for your business, both in a positive and negative way. The difference lies in the small choices you make, such as making your own graphics to save on design costs.
With the increased use of high quality mobile cameras and image editing apps, consumers are becoming more perceptive at recognizing high quality imagery and design. They expect companies to offer them a flawless experience about a product or service through visuals. If you want to stay ahead of your competition, you’ll have to meet these expectations.
How can an internet marketing graphics creator help you?
Well, let’s assume that you can’t afford professional designers to create graphics for all your internet marketing activities. The sole adaptation of a single graphic for all the different social media will affect your budget. Trying to force yourself or an employee to do the job of a designer without the proper knowledge and experience won’t solve the problem. But, using a professional graphics creator can do that for you.
Youzign is an online graphics creator which you can use anytime and anywhere, as long as you have an internet connection. The best thing about it is that you don’t need any previous design experience to make awesome graphics for your brand. Thanks to its user-friendly interface, Youzign lets you create unique graphics in no time.
Since the graphics creator is integrated with Pixabay, you can add royalty-free photos to your creations. But, you can also choose from Youzign’s vector-based, in-house made template designs. You can change their background and colors in seconds, align graphic content, add text, and pick different filters and patterns.
And, here’s what the real beauty of Youzign is. When you choose the purpose of the graphic you are working on, the creator gives it to you in the exact dimensions you need. This means no more stretched out Facebook or Twitter covers, blurry flyers and business cards.
You can also choose to design your graphics in a custom size. With Youzign, you can create beautiful social media covers, headers, ads, banners, as well as infographics, eBook covers, Kindle covers, YouTube channel art and more. Try Youzign today, and you can thank us later.